Saturday, October 27, 2012

Don't Coerce Your Prospect

We all know the stories of individuals when they were first introduced to network marketing by a friend or family member. They tried to drag them to a hotel or home meeting with tales of making big money. The prospect signed up out of guilt to help the family member, not because they were really interested in network marketing and had a burning desire to make this work. The problem with this recruiting approach is that individuals will burn out quickly. There is only so much one can do going on enthusiasm. There are those individuals due to their personality who will be instantly drawn to this type of business. Ultimately, the thing that will keep someone in network marketing for the long term is that they fully believe in this approach to business.
In my personal situation, I learn that the more that I read and write about network marketing the stronger my belief in this business becomes. This is the only business where someone of extremely limited means can achieve the financial success that they desire. They cannot do it in any other business without making a significant investment of money or time and money-going back to school to earn a degree. When I hear someone knock the industry, I can just quietly know in my head that this person is uneducated concerning the real positives of this industry.
There are many individuals who personally think the entire network marketing industry is full of shams. Yes, there are companies that are not selling a legitimate product or service. They are usually investigated and then shut down by the government. However, how many well known companies in corporate America have recently been in the news due to the fact that their accountants were either "cooking the books" or the individuals at the top were skimming large sums of money off the top which eventually caused the company to fold and thousands of individuals to lose their job.
If you have prospects that are completely unwilling to hear you discuss your network marketing opportunity, then you don't force them, you just quietly educate them over time. Leave them alone! They are not interested. It is amazing how individuals who wanted absolutely nothing to do with this "sham business" will change their minds over time when they start to see your success. It could also be that your individual prospect is just in a place in their life where they are not really looking to make any significant changes. They are happy where they are at and have no desire to change.
You may ask what is the best way to educate prospects about this business? The best way is through frequent repetition concerning the great things about this business. That could be in the form of emails to your list or posts to your blog. There are plenty of individuals out there that are searching for something different and need to change their situation financially who are going to be open to this industry and the product or service that your company has to offer.
Just this week, I learned that only 4% of American actually retire with an income of $35,000 or more per year. The rest of individuals who retire usually have to take part time jobs at places like grocery stores or restaurants. Why not educate people about the great benefits of this industry. There are so many people out there who need this information and are looking for something better.

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