We all know the stories of individuals when they were first
introduced to network marketing by a friend or family member. They tried
to drag them to a hotel or home meeting with tales of making big money.
The prospect signed up out of guilt to help the family member, not
because they were really interested in network marketing and had a
burning desire to make this work. The problem with this recruiting
approach is that individuals will burn out quickly. There is only so
much one can do going on enthusiasm. There are those individuals due to
their personality who will be instantly drawn to this type of business.
Ultimately, the thing that will keep someone in network marketing for
the long term is that they fully believe in this approach to business.
In
my personal situation, I learn that the more that I read and write
about network marketing the stronger my belief in this business becomes.
This is the only business where someone of extremely limited means can
achieve the financial success that they desire. They cannot do it in any
other business without making a significant investment of money or time
and money-going back to school to earn a degree. When I hear someone
knock the industry, I can just quietly know in my head that this person
is uneducated concerning the real positives of this industry.
There
are many individuals who personally think the entire network marketing
industry is full of shams. Yes, there are companies that are not selling
a legitimate product or service. They are usually investigated and then
shut down by the government. However, how many well known companies in
corporate America have recently been in the news due to the fact that
their accountants were either "cooking the books" or the individuals at
the top were skimming large sums of money off the top which eventually
caused the company to fold and thousands of individuals to lose their
job.
If you have prospects that are completely unwilling to hear
you discuss your network marketing opportunity, then you don't force
them, you just quietly educate them over time. Leave them alone! They
are not interested. It is amazing how individuals who wanted absolutely
nothing to do with this "sham business" will change their minds over
time when they start to see your success. It could also be that your
individual prospect is just in a place in their life where they are not
really looking to make any significant changes. They are happy where
they are at and have no desire to change.
You may ask what is the
best way to educate prospects about this business? The best way is
through frequent repetition concerning the great things about this
business. That could be in the form of emails to your list or posts to
your blog. There are plenty of individuals out there that are searching
for something different and need to change their situation financially
who are going to be open to this industry and the product or service
that your company has to offer.
Just this week, I learned that
only 4% of American actually retire with an income of $35,000 or more
per year. The rest of individuals who retire usually have to take part
time jobs at places like grocery stores or restaurants. Why not educate
people about the great benefits of this industry. There are so many
people out there who need this information and are looking for something
better.